Resume.
Professional Summary
Senior brand and marketing leader with nearly a decade of experience across brand management, marketing strategy, communications, digital campaigns, events, sponsorships and stakeholder engagement. Known for leading complex initiatives from early research through launch while building stronger teams, audiences and communities.
Experience
Brand Manager
May 2023 – Present
Women Entrepreneurs of Saskatchewan (WESK)
Lead brand and marketing strategy and the daily operations of Marketing, Communications, Events, Sponsorships and Operations. Led WESK’s visual identity refresh, website redevelopment and new membership structure, contributing to a 50% increase in membership.
Director, Brand
June 2021 – May 2023
Avana Developments Inc.
Led Marketing, Administration, Information Technology and Culture. Set strategy, budgets, KPIs and internal processes while advising senior leadership. Managing six-figure advertising spend.
Marketing Manager/Business Development Lead
Cult Collective LP
October 2020 – June 2021
Supported new revenue development, paid advertising, CRM, email marketing, content development and client growth in a remote agency environment.
Community Leadership
Founder
May 2024 – Present
Queer Fit Club
Founded and grew a free, inclusive pop-up fitness community for 2SLGBTQIA+ people and allies. Expanded from Regina to Winnipeg within the first year and grew to more than 700 members.