I’ve spent my career at the intersection of brand, marketing, communications, leadership and community. The titles have changed, but the work has stayed surprisingly consistent: understand what people need, turn that into a clear direction and bring the right people together to make it real.

At WESK, that has meant leading a visual identity refresh, website redevelopment and new membership structure as one connected transformation. At Avana, it meant joining as the first internal marketing hire, building the function from the ground up and later leading a broader division that included Marketing, Administration, IT and Culture.

Community-building is just as central to how I work. I founded Queer Fit Club to create the kind of inclusive fitness spaces I wanted to see, and grew it to more than 700 members across Regina and Winnipeg. Before that, and alongside much of my marketing career, I spent nearly a decade building community as a Motivator at Wheelhouse Cycle Club.
I’m strategic, but never contentious about strategy.

 

I like plans that can actually be executed, creative work with a reason behind it and teams where people care about doing a good job. I’m at my best when I can move between the big picture and the details, make a decision and help the people around me do strong work.